Japanese Hojicha Powder ^Sale

 A centuries-old tradition, reborn for the modern cup.

Hōjicha is a unique style of Japanese green tea that undergoes gentle roasting over charcoal or ceramic at high temperatures — a technique perfected in Kyoto during the early 20th century. Unlike matcha or sencha, which preserve the grassy brightness of unroasted leaves, Hōjicha is celebrated for its toasty, caramelised character and naturally low caffeine content.

Our finely milled Hōjicha powder is crafted exclusively from mature, late-season tea leaves and stems, carefully roasted to unlock their deep amber colour and layered flavour profile. The result is a powder that whisks effortlessly into water or milk, delivering a smooth, nutty infusion with notes of roasted hazelnut, cocoa husk, and soft vanilla — a comforting flavour that reflects the quiet elegance of Japanese tea culture.

Because the roasting process reduces bitterness and catechins, Hōjicha is remarkably gentle on the stomach and ideal for afternoon or evening enjoyment. It’s also a versatile ingredient, used not only in traditional whisked tea but also in modern culinary creations such as ice creams, pâtisserie, smoothies, and of course — creamy lattes.